Wordmark Logo Design
Simplifying Your Brand: The Power of a Wordmark Logo
We create impactful logotypes and hand-drawn wordmarks to give your company a unique personality, while keeping all of your visuals consistent. The "word mark" (also known as a logotype), is the brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with visual mark and does not leave much room for brand confusion. Creating the letters from scratch with subtle identifiers allows the type to stand alone as a symbol for the brand. Check out a few of our case studies below.
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What is a Wordmark Logo?
A "wordmark" is a type of logo that features the company's name styled in letters. The word "logo", when used to describe branding, refers to an image or icon associated with a brand, and this term does not apply here.
The advantage of having your business name stylized as a logo is obvious - it immediately associates your logo with your business name and does not leave much room for brand confusion. Creating the letters from scratch with subtle identifiers allows your logo to stand alone as a recognizable symbol, without any specific graphic elements that might be too generic or repetitive in nature.
Wordmark Logo Design Process
Great brands are born from meaningful relationships. I view the wordmark logo design practice as our collaborative effort that inspires creative thinking at each phase of the process.
STEP 1
Exploration Phase
When it comes to the wordmark logo design process, quantity leads to quality. The more logo design experimentation we do, the more informed the final logo design will be. In the Exploration Phase, traditional methods of drawing by hand allow us to design quickly and iterate even faster. I design a wide range of styles and letterforms of potential wordmark logo designs and then look to your team for feedback.
STEP 2
Vector and Refinement
The Development Phase is all about refining the concept that we landed on from the initial exploration. After cleaning up the sketch, we then vector the type digitize the logo. During the vector process, I further polish the letterforms and adjust spacing. It’s important to highlight the elements that make the mark unique while retaining legibility. It’s all about the details!
STEP 3
Application & Delivery
In this last phase, I present the final versions of the wordmark logo designs. I strive to create responsive wordmarks with inline, stacked, and monogram aviations that allow for easy implementation across a variety of touch points. All files are properly saved, sized and formatted and we also include all of the working design files. To take your brand to the next level, we highly suggest building out a full visual identity system and brand book that acts as your guide for how to properly express your brand.
Are you in need of a
Wordmark Logo Design?
Whether you are looking to create a new wordmark logo, custom logotype, refresh an existing mark, or just shoot the breeze, I would love to talk success with you!